PICNIC - Best. Conference. Ever.

The Go Game has done quite a few conferences in our time. There was the 3200 person extravaganza in Dallas and the crazy 72-hour free for all at SXSWi this past March. But no conference we've been a part of compares to PICNIC, held just a few weeks ago in Amsterdam.


The organisers of PICNIC have tagged the event as 'Not Your Ordinary Picnic,' which is true, but doesn't give you the full scope of the event. In reality it's not your ordinary ANYTHING. PICNIC is a mash up of the finest tech and design minds in Europe that produced spectacular results. Life size Etch-A-Sketch? Check. RFID tags and games? Check. A DJ? Check. A twitter tree? Check. Free coffee? Check.

The conference took place at the Westergasfabriek, a converted gasworks on the edge of downtown Amsterdam. The hub of activity for the event was the Picnic Club which you can tour in 360 degrees to get a full scope of the crazy things going on.

We played The Go Game in the Picnic Club and integrated things like the Etch-a-Sketch and make your own collaborative music video booth into the game. Of course there were ample opportunities for teams to explore PICNIC's dining options and interact with the local wildlife:





If you are in the tech, arts, design or interactivity sector here in the UK or Europe I hope to see you at PICNIC 2010. For now, we recommend viewing the PICNIC Flickr photostream below: